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Do Your Tweets Suck?
Here’s a random thought: I wonder how good my tweets are. I really should be asking all of you: How good do you think my tweets are? It turns out my tweets are a model for everyone else! If you want...
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Consumers Do/Don’t Want Relationships With Brands
Do consumers want to have a relationship with brands? On one hand, a research study published by the Association for Consumer Research says yes, and states: “Consumers want to build a relationship with...
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The Snarketing Perspective On Bank Branch Closings
If you haven’t figured it out already, I have an issue with some of the bloggers on Forbes.com. It boggles my mind that Forbes lets some of them publish under the Forbes banner. The quality of some...
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Thought Leadershi+
In a blog post titled Ten Ways to Adapt to the Evolution of Social Media, Vocus offers “ten ways to keep your social marketing up to date as social media for business evolves.” The list — which is...
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The Gut: The OTHER Biological Data Storage Device
In an article on the HBR blog titled Marketers Flunk the Big Data Test, the authors write: “A recent study of nearly 800 marketers at Fortune 1000 companies found the vast majority of marketers still...
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Why Social Media Metrics Blog Posts Are A Waste Of Time
According to an HBR blog post titled Why Your Social Media Metrics Are A Waste Of Time: “Many companies use the wrong metrics to measure their performance, especially when it comes to social media. If...
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Disruption Delusions
If I had a nickel for every time the word “disruption” was mentioned in a blog post, article, or conference in the past 12 months, I’d be richer than Warren Buffett. If I had a nickel for every time...
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Banking Myopia
In the annals of the Harvard Business Review, Marketing Myopia by former HBS prof Ted Levitt, is a classic. As HBR puts it, the article: “Introduced the question, “What business are you really in?”...
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Rethinking Social Media Marketing
Gallup released the results of a consumer survey which found (as reported on the Harvard Business Review blog): “62% of U.S. adults who use social media say that these sites have absolutely no...
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